About PuppyReports™
The canine industry's first transparency platform — built on documentation, community accountability, and ethical standards that follow every dog for life.
Our Mission
PuppyReports™ exists because families deserve transparency, breeders deserve recognition, and every dog deserves an ethical start to life.
Every year, millions of families search for a new puppy on Google, social media, and classifieds — platforms with zero accountability. Puppy mills operate behind polished websites. Ethical breeders who invest in health testing and proper care are drowned out by bigger marketing budgets. And when things go wrong, families have nowhere to turn.
We built PuppyReports™ to fix this. We are the first and only platform that brings together breeder accountability, community reviews, flag indicator reporting, and microchip traceability into a single, unified canine ethics record — the PuppyReports™ Card.
Not Just Another Marketplace.
Not a "Vetted" Network.
Community-Driven Transparency.
Other platforms curate a handpicked list and call it "vetted." We believe EVERY DOG deserves transparency — not just the ones behind a paywall.
PuppyReports™ is about ALL THE DOGS. Purebred. Mixed breed. Unknown origin. Every dog matters.
We track every breeder, rescue, shelter, and rehomer — whether they're a member or not. No dog left behind.
Six Tools. One Mission.
No other platform combines all of these tools into a single, unified canine ethics record.
PuppyReports™ Card
The official canine ethics record for every breeder, rescue, and shelter. Membership status, health docs, reviews, flags, and history — all in one searchable profile.
View Sample Card
Family Experience Reviews™
Heart-based recommendations from real families — not star ratings. Communication, puppy health, contract terms, and post-purchase support — all documented.
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Puppy Mill Watch™
Community-powered flag system. Document concerns, report patterns, build a community-driven transparency trail that protects the next family. Evidence-based, not anonymous.
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Canine Traceback™
Microchip lookup that traces every dog back to its origin breeder. Lifetime accountability from breeder to family.
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Breed Research Library
In-depth breed profiles with health data, temperament insights, grooming guidance, and family compatibility — for families doing their homework.
Browse Breeds
Integrity & Trust Tools
Documentation-driven trust building, counter-evidence submission for Gold & Platinum members, documentation audits, and trust scoring — ensuring fairness for breeders and families alike.
Learn MoreFor Families
Before you send a deposit — check the PuppyReports™ Card. See membership status, read family reviews, check for flags, and research your breed.
For Breeders
Your PuppyReports™ Card is your public proof. Ethical breeders can't be faked — and puppy mills can't pass our evaluation.
Our Ethics Standards
Not aspirational guidelines — concrete, measurable benchmarks that distinguish responsible programs from irresponsible ones.
Health Testing
Breed-appropriate health testing from recognized organizations (OFA, PennHIP, CERF). Results publicly available. Puppies receive age-appropriate veterinary care before placement.
Breeding Practices
Adequate recovery between litters. Manageable number of breeds. Purpose-driven breeding with clear health and temperament goals. No overbreeding.
Living Conditions
Clean, spacious environments with exercise, socialization, and enrichment. Puppies raised in home-like settings. No wire-bottom cages, overcrowding, or isolation.
Contracts & Guarantees
Written contracts with clear terms. Specific health guarantees. Return policies that ensure every dog has a safety net. Transparent spay/neuter and co-ownership terms.
Buyer Screening & Support
Responsible breeders screen prospective buyers. Lifetime support. Take back dogs at any age. Maintain relationships with puppy families.
Transparency & Documentation
Health test results, pedigrees, vaccination records, and genetic screening available upon request. Welcome questions. Provide references. Transparency is the hallmark.
Leo the Leonberger — Canine Ethics Watchdog
Meet Leo
Leo is a Leonberger — a gentle giant known for loyalty, intelligence, and unwavering devotion to family. He is the heart and soul of PuppyReports™.
As our Canine Ethics Watchdog, Leo represents everything we stand for: transparency over secrecy, evidence over speculation, and fairness in every interaction.
You'll see Leo throughout the platform — waving hello, magnifying evidence, reviewing documents, and celebrating ethical breeders. He's always watching out for families and dogs alike.
Our Core Values
The principles that guide every feature, every decision, and every interaction on PuppyReports™.
Transparency First
Every piece of data on the PuppyReports™ Card is visible and auditable. We do not hide negative information or suppress community reports. Families deserve the full picture.
Evidence-Based
We rely on documented evidence, not rumors or anonymous claims. Every review, every flag, and every assessment is backed by real documentation from identifiable parties.
Fairness & Due Process
Breeders have the right to respond to reviews and flags. We use a structured resolution process and integrity tools. No one-sided narratives.
Membership Tiers
Four tiers representing increasing levels of documented ethical commitment.
The highest tier. Full documentation review, comprehensive health testing records, active community reviews, Traceback participation, and ongoing compliance monitoring.
Documented health testing, active breeding practices documentation, and active PuppyReports™ Card maintenance. Consistent ethical practices.
Entry-level membership. Initial documentation complete, working toward full ethical documentation record.
Listed on PuppyReports™ with basic profile information. The starting point for every program's ethical documentation journey.
Before You Choose, Check the PuppyReports™ Card.
Whether you're a family looking for your next companion, a breeder committed to ethical practices, or an advocate for canine welfare — PuppyReports™ is for you.